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  • prompt Engineering

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Dr. P. Rajkumar, M.B.A, Ph.D

Associate Professor

Area of Interest:

Financial literacy, Commodity Derivatives Market, Filters marketing

Work Experience:

S. No

Designation

Company/College

Experience

1.

MARKETING EXECUTIVE

G.K.POWER ACCESSORIES

4 YEARS

2.

TEACHING ASSISTANT/ ASSISTANT PROFESSOR

MADURAI THIAGARAJAR COLLEGE

3 YEARS

3.

ASSISTANT PROFESSOR

CHENNAI VELAMMAL

1 YEAR

4.

ASSISTANT PROFESSOR/HEADi/c

VELTECH, CHENNAI

3 YEARS

5.

ASSOCIATE PROFESSOR AND HEAD

AGNI COLLEGE OF TECHNOLOGY, CHENNAI

7.6 YEARS

6.

ASSOCIATE PROFESSOR

CMS B SCHOOL, JAINUNIVERSITY,

BENGALORE

5 YEARS

7.

ASSOCIATE PROFESSOR

PRESIDENCY UNIVERSITY, BENGALORE

`1 YEAR

8.

ASSOCIATE PROFESSOR

SAVEETHA ENGINEERING COLLEGE, CHENNAI

SINCE SEPT 5TH 2023  TO TILL DATE.

Research & Publications:

(Add your recent Publications too)

As on *22.02.2024*

NATIONAL JOURNAL: 21: INTERNATIONAL JOURNAL: 38: NATIONAL CONFERENCE: 20: INTERNATIONAL CONFERENCE: 38

RECENT PUBLICATIONS:

1.2023

BEST HR PRACTICES IN SMALL AND MEDIUM ENTERPRISES IN BANGALORE” – A PROJECT CARRIED OUT THROUGH DESCRIPTIVE RESEARCH.

International Conference Recent Advancementand Innovation in Business &Management&Its Contemporary Issues inSustainableEconomy “ICRAIBM2023”2 nd& 3 rd August 2023 and International Journal of MultidisciplinaryResearch and Technology,Volume 4 Issue 8 (Special Issue, August 2023) page No.15 to 21. ISSN: 2582-7359.

An International Conference and Journal publication done on 2nd and 3rd august 2023Bengalore Jain College.

2.2023

DETERMINANTS OF PROFITABILITY OF DIGITAL MARKETING COMPANIES IN INDIA USING SCP MODEL

International Journal of Management (IJM) Volume 14, Issue 4, May-June 2023, pp. 83-87, Article ID: IJM_14_04_004 Available online at https://iaeme.com/Home/issue/IJM?Volume=14&Issue=4

 ISSN Print: 0976-6502 and ISSN Online: 0976-6510

DOI: https://doi.org/10.17605/OSF.IO/6T8CZ

 

UGC CARE JOURNAL : MAY JUNE 2023.

3..2024

“Leveraging Digital Transformation Technologies in Indian Hospitality Industry,.(Applied sept 23) .,ISBN: 9781032688299.344 PAGES 58 B/W ILLUSTRATIONS JUNE 10,2024, BY PRODUCTIVITY PRESS.USA.,Chapter 11.

REVOLUTIONIZING THE AI-DIGITAL LANDSCAPE PRACTITIONER’S GUIDE ON SUSTAINABLE EMERGING TECHNOLOGIES FOR MARKETING PROFESSIONALS.: ISBN:9781032688312 PB: ISBN: 9781032688299 EB: ISBN: 9781032688305

DOI: 10.1201/9781032688305  

ACCEPTED and ADDED to the book title: “Revolutionizing the AI-Digital Landscape: Practitioner’s Guide on Sustainable Emerging Technology”, Editorial team: Alex Khang, Pushan Kumar Dutta, Sachin Gupta, NishuAyedee, and Sandeep Chatterjee. The book will be published by Taylor & Francis Group, LLC, 6000 Broken Sound Parkway NW, Suite 300, Boca Raton, FL 33487, U.S.A. (the “Publisher”).

Others:

(Like Patents and any other accomplishments)

PATENTS:

sl.no

application number

Authors

yuthi journal number information

1

202341072160

Mr.Deepak Rajagopalan  and Dr.P.Periasamy

IR2023888724

2

202341072162

Dr.P.Periasamy and Dr. G. Ramasundaram

IR2023888733

3

202341074294

Dr.P.Periasamy & Deepak Rajagopalan

IR2023888743

AWARDS AND RECOGNITIONS:

  • Selected for Best faculty award by IARA-Indian Academics and Researchers Association,in August 2023.
  • Received Certificate of appreciation from Jain College Bengalore, for the session chair in an international conference held on 2nd and 3rd August 2023.
  • Associate Member of International Society for Development and Sustainability (ISDS)" JAPAN since November 2022. ISDS Society, Japan
    https://www.isdsnet.com membership approval.
  • Editorial member in International Journal of Management and Humanities. since 2021,https://www.ijmh.org/editorial-board/
  • Member in ISPIM - the International Society for Professional Innovation Management, No.2365, Joined on 11.05.22,valid up to Dec 31st
  • Member in Indian Accounting Association since 28th Jan 2022, ANU.268.
  • https://indianaccounting.org/membersdirectorybranch.php?edit_id=ANNUAL%20MEMBERS
  • Member in Association of MBAs….https://www.associationofmbas.com/students-and-graduates since 8th Jan .,2022
  • Received Pillars of India award from ESN, on 27th November 2021.
  • Life time member in International Association of Commerce and Management- IACM/ISO/340141, dated 11th October 2021.
  • Editorial Board Member in Agricuture Letters https://agletters.in/s, 20-21since September : subscription ID is AGLM-584
  • Selected for the award of “Pillars of India” from ESN publications, India, 14th,2021.
  • Recognized as a conference committee member for the international conference conducted by IFERP: PM04298563: ,2021. https://iferpmembership.in/membership/fellowship/examples/ocmicmiar.php
  • Editorial Board Member in Lattice Science Publications, 20-21since November 2020.https://www.latticescipub.com/ : https://www.latticescipub.com/committee/
  • Editorial Board member (Advisory committee) of IJREAM – issn 2454 9150: since June 2020.
  • Recipient of “Best Professor Award” shield, Certificate and Medal for Appreciation and recognition of outstanding performance in Teaching on 28th September 2019 from ESN Publications, Tamil Nadu.
  • Visited Singapore’s Monetary Authoriy of Singapore, Urban and Rural Development Authority of singapore and Management Development Institute of Singaporefor four days, 2019.
  • Recognized as a Ph.D., research guide in Jain Deemed to be University, April,2019.
  • Recipient of RashtriyaVidya Gaurav PuraskarAward and Certificate of Education Excellence for the contribution done in the field of Educational in the year 2016 by Indian Solidarity Council, New Delhi on 25th July 2016.
  • Recipient of RashtriyaVidya Gaurav Gold MedalAward and Certificate of Education Excellence for the contribution done in the field of Educational in the year 2016 by International Institute of Education & Management, New Delhi on 25th July 2016.
  • Received Best Performance Award 2015 from Agni College of Technology for Academic Excellence.(produced 100% in Three papers at a time)
  • Received Cash prize of Rs.10000 and 5000 for producing 100% and 90 % result in the University of Madras MBA examinations during the year 2009 and 2010 while I was working for Vel Sri RangaSanku College at Chennai.
  • Recipient of Teaching marathon Award for “long term service” and Certificate of merit for the contribution done in the field of Education in the year 2017 by Agni College of Technology on 5th Sep 2017.
  • Recipient of Radhakrishnan Award for “Importing knowledge” and Certificate of merit for the contribution done in the field of Education in the year 2017 by Agni College of Technology on 5th Sep 2017.
  • Every year minimum two or three 100% result awards are obtained. 

Books Written:

1.    Labour legislations-ISBN 978-81-934080-10-6 (345 pages),  Publisher: isn’t tech publishing, (opc) Pvt., Ltd.,No.1109,4th Street, swaranapurinagar, Kattupakkam, Chennai-600 056., Tamil nadu, India. Cell:95788 83383/74488 00586, mail:This email address is being protected from spambots. You need JavaScript enabled to view it.,2015

  • Marketing Management-ISBN 978-81-934080-9-11 (275 Pages),Publisher: isn’t tech publishing, (opc) Pvt. Ltd.,No.1109,4th Street, swaranapurinagar, Kattupakkam, Chennai-600 056., Tamil nadu, India. Cell:95788 83383/74488 00586, mail:This email address is being protected from spambots. You need JavaScript enabled to view it.,2015.

Yet to publish:

  • Big Answers to the Small Questions:BASQ: Under preparation
  • Spirituality in Management
  • Pokisam
  • Ten capitals of Personal Finance
  • Selling financial products a tough task
  • Life Insurance in Modern era
  • General Insurance in Modern era
  • Natural Science of God

Active Association Membership

National Level : 

  • Member in Indian Accounting Association since 28th Jan 2022, ANU.268.
  • Certificate No. AGLM-584, Life time member in Agriculture Letter Journal,2021-2026
  • IARA- Indian Academicians and Researchers Association (M/M-567)
  • Active ISTE Life Time Member since August 2013 (LM-91184)
  • AIMS INTERNATIONAL Member NoB2-2192.
  • Active member in Exclusive MBA Global.
  • Active Associate member in Indian Solidarity Council, New Delhi.
  • Active Member in International Institute of Education and Management
  • Active Member in Indian Academicians and Researchers Association, Assam.

International Level:

  • Associate Member of International Society for Development and Sustainability (ISDS)" JAPAN since November 2022. ISDS Society, Japan
    https://www.isdsnet.com membership approval.
  • Member in Association of MBAs….https://www.associationofmbas.com/students-and-graduates since 8th Jan .,2022 AMBA:
  • Editorial Board Member in “Lattice Science Publication”in 2020-2021, MP, India.
  • ICMIAR – Intl.Natl. Con on Multodisciplinary Innovation in Academic Research COMMITTEE MEMBER https://icmiar.net/core-committee.php .https://icmiar.net/index.php.
  • Academy of Management -https://aom.org/membership/join-the-aom
  • IFERP-Institute For Engineering Research and Publication, life time member
  • TERA-Teaching and Education Research Association –Life Time member- M19101751
  • Social Science and Humanities Research Association (SSHRA)- life time member -M195726
  • NASP -National Association of Sales Professionals
  • SMEI  – Sales & Marketing Executive International
  • AMA  – American Marketing Association
  • IAAP  – International Association of Administrative Professionals.
  • AFA  – American Finance Association
  • AFP – Association for Financial Professionals.
  • IARCP – International Association of Risk & compliance Professionals
  • APBM – Association of professionals in business management
  • STMP – Society of Technical and Management Professionals.

International Certificate courses completed:

1.Green Business Strategy from Hong Kong University of Science and Technology, on 26.05.2020

2.Innovating in Digital world from Institut Mines Telecom on 15.05.2020

3.Mindshift – Mc Master University, on 5.05.2020

4.Fintech Foundation Overview: Hong Kong University of Science and Technology on 1.06.2020

5.Personal and Family financial planning : University of Florida on 29.05.2020

6. New Technology for Business Leaders Rutgers University, on 7.05.2020

7.Managing Your Money from University of California, Irvine, on 24.05.2020

8.Inspiring and motivating individuals, university of Michigan, on june 4 2020.

9.Managing the company of the future, University of London, on june 7th 2020.

10. A life of happiness and fulfillment, ISB, June 7 2020

11.Financial Accounting foundations,University of Illinois at Urbana-Champaign, june 2020.

12.Business Analysis and  Process Management – coursera Project management on Sep.,20

13.Financial markets: yale university, USA., 17THsep 2020.

14. Finance for non finance professionals –UCI University,  USA., sep 2020.

15. 58 linked in courses have been completed – proof attached.

Linked In courses:

1.Managing Your Personal Finances – completed on 15th Feb.2021.

2.Finance Foundations, Feb 15th 2021.

3. Start young for your Best Retirement – completed on 15th March 2021.

4.your Money or your Life: Transforming your Relationship with money and Achieving Financial Independence. Completed on march 3rd 2021.

5.The Five Step Guide to Master your Money – completed on March 3rd 2021.

6.Interview Tips for Finance Professionals – completed on Feb 16th 2021.

7.Personal Finance Tips and Tricks – completed on Feb 19th 2021.

8.Master your Cash Flow - completed on Feb 19th 2021

9.Stay Ahead in personal Finance -completed on Feb 19th 2021

10.Investment Evaluation: completed on Feb 19th 2021

11.Financial wellness for couples and familes: completed on 19th Feb 2021.

12.Managing your personal Investments , completed on 18th Feb 2021.

13. 5 Personal Finance Tips : 17th Feb 2021.

14. Just Ask: Kwame Christian on Discussing Race done on 2/18/2021.

15.Running a Profitable Business: Understanding Financial Ratios , completed on 14th Feb 2021.

16.Finance Foundations: Business Valuation: completed on 17th Feb 2021.

17.Performance Based Hiring: completed on 16th Feb, 2021.

18.What is Business Analysis: completed on 16th Feb, 2021

19.The Six Morning Habits of High Performers: 15th Feb, 2021.

20.Communicating with Empathy: 15th Feb, 2021.

21.Understanding Capital Markets: 15th Feb, 2021.

22.Financial Basics everyone should know: 12.2.2021.

23.Financial Wellness: Managing personal cash flow: completed on 19th Feb., 2021.

24. Finance and Accounting Tips, Completed on 22.3.21

25.Managing Globally: completed on April 21st 2021.

26.Leading with Emotional Intelligence: completed on April 21st 2021.

27.B2B marketing foundations: completed on April 20rth 2021

28.Excel essential training (office 365 /Micro soft 365)completed on April 20rth 2021 .

29.Building sustainable wealth and get out of debt:completed on April 20rth 2021.

30.Foundations of Raising Capital: completed on April 20rth 2021

31.Pitching to Investors:Completed on June 10, 2021.

32.Linkedin Learning highlights: Sales:completed on April 20rth 2021

33.Journey Mapping case study in Action completed on 6/10/2021.

34.Algorithimic trading and stock essential trading: 3.30.2021.

35.Design thinking customer experience: 8.3.2021

36.Measuring the value of customer service: 8.3.2021

37.CRM : 8.3.2021

38.Empathy in UX design: 8.3.2021

39.Social Media Marketing: Social CRM (2016) : 8.3.2021

40.Building customer Loyalty: 8.3.2021

41.Becoming a Thought leader: 8.3.2021

42.Interview tips for finance professionals: 02.17.2021.

43.Executing on Innovation:A process that scales: 8.10.2021.

44.Learning How to shoot video at home: 8.12.2021.

45.Accounting foundation: Global finance and Accounting: 9.7.21.

46.International finance learning Path: 10.06.21.

47.Economics for Business Leaders:12.2.2021.

48.Organisation Design: 12.2.2021.

49.Finance Foundations risk management: 9.19.21

50.CSSLP CERT PERP: 6 secure life cycle management:9.17.2021.

51.Uncover Economist: The Economics behind every day decisionsLBlinkist summary)8.24.21.

52.Finance strategies for Business leaders: 8.24.21.

53.Economic tips for everyone:8.23.21.

54.The new age of risk management strategy for business: 8.17.21.

55. Economic Indicators: 6.27.22

56.Economics for every one: job markets and the economy. 18.8.22

57.Global Strategy: 18.8.22

58. Indian Economic Policies and Reforms: 18.8.22

Certificates of Appreciation: 

  • Stood first in the class in the first semester MBA examinations conducted by –Madurai kamarajar University in April 1995 in Principles of Management and Managerial Economics.
  • Promotion letter of Associate professor vide No.act.hr/pro/2013-14/002 dated 01.08.2013.
  • 100% Result produced
  • Did a Certificate course in Advertisement and consumer Behavior in Swayam in 2019.
  • Cleared fifteen courses in Coursera Platform in 2020 during Covid-19 pandemic.
  • One Swayamcourse(advertising and sales promotion) on MOOC platform – completed

ACADEMIC ACHIEVEMENTS:

  • Conducted webinar in the title of “ Finance for leaders “ at Raja Rajeshwari College of Engineering in Bengalore on 29.01.22. received a certificate of appreciation.
  • Contributed and inculcated New methodology of teaching in the name of “news Hour”for MBA Students  in Vel Sri RangaSanku College (Arts & Science) , Chennai -62.
  • Contributed to NAAC work on accreditation of  MBAProgramme  in  group one called “Teaching and Learning process” during 2008 and 2009, in Vel Sri RangaSanku College, Chennai 62.
  • Examiner for BBA and MBA board of Anna university and University of  Madras for more than 4 years.
  • Squad and AUR for Anna University Examinations since 2010.
  • ISO coordinator in MBA department of Agni College of Technology, Chennai.
  •  NBA coordinator in MBA department of Agni college of technology, Chennai.
  • NAAC- coordinator in MBA department of Agni College of Technology
  • Finance subjects Question Papersetter for self-financing colleges.
  • Organized IIM Calcutta’s two days training programme on Digital marketing at Agni Campus.
  • Delivered guest lecture on “the role of finance manager in the modern era” at Thangavelu Engineering College, Chennai on 12th April,2017.
  • Head In-charge for MBA department in Agni College of Technology, Chennai.
  • Conducted “Finogram” programme for the MBA students at Jain deemed to be University Bangalore
  • Recognized as an External Examiner for Paper Evaluation in the National College, Basavanagudi, Bangalore -560004. 
  • Recognized as External Examiner for MBA and BBA final year projects in PES University, Bengaluru.
  • Recognized as a Research guide in Jain University under finance stream, guiding five research scholars as of now. 

Dr.P.PERIASAMY: ONE PAGE PROFILE: 

  • Associate Professor, Department of Management Studies , Saveetha Engineering College, Chennai.
  • Dr.P.Periasamy is a doctorate in Finance and marketing, had qualified in UGC’s-National Eligibility Test in 2003 and 2004,authored two books, having academic and industrial blend as a unique quality, Four years of various industry and Twenty four years of teaching the Management subjects. He has published sixty Journals and made Fifty eight conference presentations. Life member of MISTE,AIMS,Exclusive MBA Global, Indian Solidarity Council of India, International Institute of Education and Management at the national level. Member ofIAAP  – International Association of Administrative Professionals., AFA–American Finance Association, AFP– Association for Financial Professionals, IARCP – International Association of Risk & compliance Professionals, APBM – Association of professionals in business management, STMP – Society of Technical and Management Professionals at the International level. Recipient of Awards like,RashtriyaVidya Gaurav Puraskar Award,RashtriyaVidya Gaurav Gold Medal Award,Teaching marathon Award for “long term service”Radhakrishnan Award for “Importing knowledge”.Best faculty award from IARA in august 2023.

Placements

placement sec 2021

Saveetha Engineering College (SEC) has always been a favourite destination of recruitment for over 230+ Multinational companies and firms. Our focus on placement centers on creating new approaches to attract the best from the industry to our campus.

  • 97% Placement in 2023 Batch.
  • 197 plus Multinational Company visited our Campus
  • 1302 Placement Offers
  • Highest CTC of Rs. 34 Lakhs per annum
  • Average CTC of Rs. 5.36 Lakhs per annum

Testimonial

  • Prof. K. K. Aggarwal, Chairman -NBA, New Delhi

    I have seen this college is taking the full advantage of Autonomous status and designed the curriculum properly. The placement of this college is very good. It was pleasant to see that the greatest paradigm of the education based on quality curriculum, outcome based education, and new emerging technologies are implemented in the curriculum. I'm very sure that the graduates of this college will continue to serve the society.
  • Mr. Jayaprakash Gandhi, Career Consultant & Analyst

    Feeling great to be at Saveetha Engineering College. Students are very interactive and eager to learn emerging technologies. Best wishes.
  • Mr. Udayakumar Ramamoorthy, Managing Director, Cloud First Products and Platforms, Accenture - India

    Unbelievable campus and was amazed with the Lab infrastructure, Teaching methodology and Framework. Very well informed and researched leadership. It was a pleasant and wonderful experience at SEC.
  • Ms. Rohini, Master's in Electrical and Computer Engineering, University of Windsor, Canada

    The most significant period of my student life was at Saveetha Engineering College (SEC). In SEC I learned the confidence to accomplish something that I previously thought was quite unachievable. When I got the chance to pursue an engineering degree, I was eager to learn new skills in the heart of Chennai, particularly at the SEC, to prepare me for the remainder of my coursework and future employment. If you want a fantastic environment and intriguing study options right in Chennai, SEC is one of the BEST options. I am now a proud Saveetha Engineering College alumni who have accomplished something greater than my wildest dreams.
  • Ms. Chandragiri Preethi, Master’s in Business Analytics, University of New Haven, USA

    My journey with Saveetha Engineering College (SEC) was incredible. We all know that college life plays a vital role in every student's life. I have enjoyed my student life during my Bachelor’s. Saveetha enhances the students to gain knowledge and confidence in every aspect. We have the best faculty and infrastructure too. The years I spent here, gave me a lot of memories for a lifetime. I got placed in IBM as an Associate Application Developer through Saveetha placements. Currently, I am pursuing my Master’s in Business Analytics at the University of New Haven, USA.
  • Ms. E. Cindhu, Application Developer, IBM

    College life is known as one of the most memorable years of one's life. It is entirely different from school life. In same way college life at Saveetha exposes us to new experiences and things that we were not familiar with earlier. Saveetha Engineering College provides us wide variety of activities from which students can explore academics, sports and lot more co-curricular events. These activities not only allow students to interact with each other but also help them to grow their selfconfidence. I elect myself as one of the examples. I built lot more self-confidence to face the external world with courage. Also, I had student friendly environment which makes me free to raise queries regarding academics and co-curricular activities.
  • Mr. Raghavender, placed at SAP

    Hi! Education is our passport to the future. Saveetha Engineering College, so passionately encouraged us to explore more in the field of engineering. Being a Computer Science graduate, I was provided with immense opportunities such as Hackathons, Technical Events, and Webinars of various Top organizations. Professors are very friendly-minded and helped us to explore to the fullest.
  • Ms. S. Divya, SAP Consultant, IBM India Pvt. Ltd.

    A college is a crucial part of everyone's life. To learn, have fun and set up a path in your career! A college is moreover a collaboration of everything to make us a better person in life by expertise! If you admit it, then trust me Saveetha Engineering College is probably the best! I have been to three Hackathons in my four years journey. We had an opportunity to showcase our technical skills and present our projects to the Government of India.
  • Mr. Thilak Gowtham T N, Product Consultant, ZOHO

    Saveetha Engineering College (SEC) gave me a phenomenal space for holistic development. SEC has set up grounds for a complete progressive career. Saveetha Engineering College has been a turning point and my alma mater for success. Along with work, I am also a part of the Executive MBA class from a top B school that happened due to the rich experience I had during my undergraduate days at SEC.

Eminent Alumni

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