Dr. G. Ramasundaram, MA., MBA., Ph.D. - Saveetha (Autonomous) Engineering College

Dr. A. Nirmal Raj

Professor

Area of interest:

Finance, Financial economics and Econometrics.

Courses conducted:

Fixed Income Securities
Financial analytics
Economic Analysis for Business
Financial services
Financial Management
Security Analysis and Portfolio Management
Data Analytics Lab

Others:

First rank holder in both B.A and M.A economics
Cleared SLET in economics
Finance stream head and Exam co-ordinator in PSGIM
Entrepreneurship Development Cell coordinator for college in St. Joseph’s College of Engineering
Conducted many ED workshops and programs in association with EDI and CED Anna University.
NEN certified resource person for conducting NEN courses.
Member, syllabus setting committee for Integrated MBA, Anna University, Chennai.

Software skills:

Application of statistical techniques, econometric techniques and data mining techniques in Management research using software like R, SPSS, Eviews, Stata, AMOS, LISREL, Matlab, PLS, etc.,

Articles published in Scopus and ABDC

Ramasundaram, G., & B, A. (2023). Digital payment technology and consumer behaviour – Saving, spending patterns: Are saving and spending patterns a concern? Journal of Information Technology Teaching Cases. Advance online publication. https://doi.org/10.1177/20438869231178846
Aiswarya, B., &Ramasundaram, G. (2023). Online food delivery technology and family food traditions: A sociocultural perspective. Journal of Information Technology Teaching Cases. Advance online publication. https://doi.org/10.1177/20438869221150826
Aiswarya, B., Ramasundaram, G., & Fernando, A. (2023). Background verification using blockchain: Case of Ajay, a star performer. In D. F. Seetharaman (Ed.), Blockchain in a Volatile-Uncertain-Complex-Ambiguous World (pp. 141-148). Elsevier.
Ramasundaram, G., &Aiswarya, B. (2022). Nexus between Indian stock market with global stock markets: An empirical study during and post covid period. Empirical Economic Letters, 21(8), 65-78.
Balasudarson, N. L., Ramasundaram, G., & Hema, P. (2022). Predicting Stock Price Movement Behavior using Econometrics and Machine Learning Techniques: A comparison of ARIMA, SVM, LSTM and MLP. Empirical Economic Letters, 21(8), 121-144.
Ramasundaram, A., Gurusamy, R., & George, A. (2022). Employees and workplace surveillance: Tensions and ways forward. Journal of Information Technology Teaching Cases, 20438869221142027.
Ramasundaram, B. A., Gurusamy, R., & Jayakumar, D. (2022). Facial recognition technologies in human resources: Uses and challenges. Journal of Information Technology Teaching Cases, 20438869221125489.
Aiswarya, B., &Ramasundaram, G. (2020). Employee Engagement—A Driving Force for Sustaining Employees. In J. R. Bandyopadhyay & D. Dey (Eds.), Sustainable Human Resource Management: Transforming Organizations, Societies and Environment (pp. 247-257).
Aiswarya, B., &Ramasundaram, G. (2018). An assessment of the factors influencing the affective component of commitment among employees in the IT sector in Chennai. International Journal of Business Excellence, 16(4), 385-406.
Ramasundaram, G., Aiswarya, B., Ajit, S., &Vakayil, S. (2022). Effectiveness of Advertisements by National Tobacco Control Organisation of India: An Experimental Research. Academy of Marketing Studies Journal, 26(3).
Aiswarya, B., &Ramasundaram, G. (2016). Work place violence - A vital loud & sound voice. International Journal of Applied Business and Economic Research, 14(10), 6269-6278.
Ramasundaram, G., &Aiswarya, B. (2015). Information search and life style segments: A study among retail banking customers in India. International Journal of Economic Research, 12(1), 97-111.
Aiswarya, B., &Ramasundaram, G. (2014). Anger as an outcome of work exhaustion and work family conflict. Indian Journal of Social Work, 75(2), 187-208.
Aiswarya, B., &Ramasundaram, G. (2014). The role of education as an influencing factor towards work family conflict of women employees in the information technology sector in India. International Journal of Applied Business and Economic Research, 12(3), 571-579.
Aiswarya, B., &Ramasundaram, G. (2012). Role Conflict Between Job Involvement and Turn Over Intention Behavior of the Employees. FIIB Business Review, 1(2), 54-61.
Aiswarya, B., &Ramasundaram, G. (2012). Conflict segments of women employees of the IT sector in India: Its relevance with the demographic profile. International Journal of Human Capital and Information Technology Professionals, 3(1), 42-53.

Published in other journals

Ramasundaram, G., &Aiswarya, B. (2022). Charisma: Who Determines? Leader Or The Follower. Journal of Positive School Psychology, 6(5), 3289-3305.
Ramasundaram, G., &Aiswarya, B. (2021). Prediction of Psychological Distress Among It Employees Using Artificial Neural Network. Journal of Education, 23(7), 155-167.
Ramasundaram, G., &Aiswarya, B. (2021). Dynamic relationship between risk and volatility. TEST Engineering and Management, 83(2).
Aiswarya, B., &Ramasundaram, G. (2021). The role of culture on employee sustainability in organization. TEST Engineering and Management, 83(2).
Ramasundaram, G., &Aiswarya, B. (2022). Risk and return relationship between small and large cap stocks. Journal of Private Equity (Accepted).
Aiswarya, B., &Ramasundaram, G. (2018). Impact of decision-making practices on employee commitment. AIMS Journal of Management, 3(2), 2018.
Aiswarya, B., &Ramasundaram, G. (2017). Factors influencing the Continuance commitment of employees. Asian Journal of Management, 08(4), 1041.
Aiswarya, B., &Ramasundaram, G. (2016). Constrained by choice - An assessment of the challenging barriers of women in the workforce. Management Dynamics, 15(2).
Aiswarya, B., &Ramasundaram, G. (2016). Women and choice barriers encountered. Journal of Society for Microfinance Education and Research, 2(1).
Aiswarya, B., &Ramasundaram, G. (2016). Workplace violence – A vital loud and sound voice. International Journal of Applied Business and Economic Research, 14(2).
Ramasundaram, G., &Aiswarya, B. (2015). Sources of information and their usefulness in the selection of a bank: An empirical study among retail banking customers at different life cycle stages. AMET International Journal of Management, 6(1).
Aiswarya, B., &Ramasundaram, G. (2014). The impact of time on the role conflict of women. India Management Review, 3(2).
Ramasundaram, G., &Aiswarya, B. (2014). Personality segment and consumer behavior: A study among retail banking customers in India. Jharkhand Journal of Development and Management Studies, 12(1), 57-67.
Aiswarya, B., &Ramasundaram, G. (2014). Job autonomy and job involvement as a cause for turnover intention of the women employees with job satisfaction as a moderator. Management Today - An International Journal of Management Studies, 4(2), 1-7.
Ramasundaram, G., &Aiswarya, B. (2014). Information search and personality segment: A study among retail banking customers in India. ASBM Journal of Management, 7(1).
Ramasundaram, G., &Aiswarya, B. (2013). Information search: An empirical study among retail banking customers in India. Alana Management Journal of Research, 3(2).
Aiswarya, B., &Ramasundaram, G. (2013). Behavioral Dimensions of Role Conflict – An empirical Study on the women employees of IT sector. Journal of Practicing Managers, 3(2).
Aiswarya, B., &Ramasundaram, G. (2013). The interference of work-life conflict between organizational climate and job satisfaction of women employees in the information technology sector. Uttaranchal Business Review, 3(1).
Aiswarya, B., &Ramasundaram, G. (2012). The influential nature of demographic characteristics on work-life conflict of employees in IT sector in India. Vedaang, 3(2).
Aiswarya, B., &Ramasundaram, G. (2012). Inter-relationship among the antecedents of role conflict and its implications. SJCC Management Review, 3(2).
Aiswarya, B., &Ramasundaram, G. (2012). Segmentation of the role conflict: Women employees in the Information Technology sector. Rajagiri Journal of Social Development, 4(2).
Aiswarya, B., &Ramasundaram, G. (2012). Association among the selected consequences of role conflict and its implications on women employees of Information Technology sector. Sankalpa - Journal of Management and Research, 2(1).
Aiswarya, B., &Ramasundaram, G. (2012). Performance appraisal of commercial banks in India using the CAMEL model. Wealth - International Journal of Money, Banking and Finance, 1(1).
Aiswarya, B., &Ramasundaram, G. (2012). Working hours as an influencing factor towards work-family conflict of women employees in IT sector in Chennai. Tecnia - Journal of Management Studies, 6(2).
Aiswarya, B., &Ramasundaram, G. (2012). Women and choice barriers encountered in IT sector in Chennai. The International Journal's Research Journal of Commerce & Behavioural Science, 1(4).
Aiswarya, B., &Ramasundaram, G. (2011). Impact of work-life conflict on the organizational commitment of women employees in IT sector in India. MERC Global's International Journal of Management, 1(2).
Aiswarya, B., &Ramasundaram, G. (2011). Impact of select antecedents of work-life conflict of women employees in the IT sector. Kindler, 10(2).
Aiswarya, B., &Ramasundaram, G. (2011). The role of spousal support, superior support, and co-worker support in determining work-family conflict of employed women in the IT sector. Ushus - Journal of Business Management, 10(2).
Aiswarya, B., &Ramasundaram, G. (2011). Demographic factors - Discriminators of role conflict segments - An empirical study among women employees in the Information Technology sector in Chennai. PES Business Review, 6(2).
Aiswarya, B., &Ramasundaram, G. (2012). Association among the selected consequences of role conflict and its implications on women employees of the Information Technology sector. Sankalpa - Journal of Management and Research, 2(2), ISSN: 2231-1904.
Kasilingam, R., &Ramasundaram, G. (2012). Performance appraisal of commercial banks in India using Camel Model. Wealth - International Journal of Money, Banking and Finance, 1(1), ISSN: 2277-9388.
Aiswarya, B., &Ramasundaram, G. (2012). Working hours as an influencing factor towards work-family conflict of women employees in the IT sector in Chennai. Tecnia – Journal of Management Studies, 6(2), ISSN: 0975-7104.
Aiswarya, B., &Ramasundaram, G. (2012). Conflict segments of women employees of the IT sector in India: Its relevance with the demographic profile. International Journal of Human Capital and Information Technology Professionals, 3(1), 42-53.
Ramasundaram, G., &Aiswarya, B. (2012). Purpose of borrowing retail credit in India: An evaluation among segments with different locus of control. Invertis Journal of Management, 4(1), ISSN: 0975-6310.
Ramasundaram, G., Araysri, R., & Sakthivel murugan, M. (2012). Motives behind consumer credit: A comparative study among demographic segments. The Journal – Contemporary Management Research, 6(1), 65-77, ISSN: 0973-8266.
Ramasundaram, G., &Aiswarya, B. (2012). Motives behind consumer credit: A comparative study among demographic segments. ITM n Ach, 6(1), 51, ISSN: 0975-3249.
Aiswarya, B., &Ramasundaram, G. (2012). The function of work-life conflict as a mediator between work exhaustion and job stress. IASMS - Journal of Business Spectrum, 5(1), 52, ISSN: 0974-8016.
Ramasundaram, G., &Aiswarya, B. (2012). Association between motives of borrowing and personalities: An empirical study among retail banking customers. Pratibimbha - Journal of IMIS, 2(1), 73-84, ISSN: 0972-5466.
Kasilingam, R., &Ramasundaram, G. (2012). Predicting solvency of non-banking financial institutions in India using the Fulmer and Springate model. Journal of Services Research, 12(1), 65, ISSN: 0972-4702.
Ramasundaram, G., &Aiswarya, B. (2011). An analysis of changing motives of consumer credit among segments based on financial maturity and types of loan. DBJC - Journal of Business Research, 1(1), 50, ISSN: 2248-9711.
Aiswarya, B., &Ramasundaram, G. (2011). The role of work-family conflict as a mediator between work thought interference and job stress. The International Management Review, 7(2), 25.
Aiswarya, B., &Ramasundaram, G. (2011). Conflict segments of women employees of the IT sector in India: Its relevance with the demographic profile. OORJA - Journal of Management and IT, 9(2), 28, ISSN: 0974-7869.
Aiswarya, B., &Ramasundaram, G. (2011). Demographic factors - Discriminators of role conflict segments: An empirical study among women employees in the Information Technology sector in Chennai. PES Business Review, 6(2), 13, ISSN: 0973-919X.
Aiswarya, B., &Ramasundaram, G. (2011). The role of spousal support, superior support, and co-worker support in determining work-family conflict of employed women in the IT sector. Ushus - Journal of Business Management, 10(2), 53.
Kasilingam, R., &Ramasundaram, G. (2011). Price Earnings Multiple - Actual determinants. SCMS Journal of Indian Management, 8(3), 106, ISSN: 0973-3167.
Ramasundaram, G., &Aiswarya, B. (2011). The borrowing motives: A study among retail credit customers of different life cycle segments in India. Management Insight, 7(2), 101, ISSN: 0973-936X.
Aiswarya, B., &Ramasundaram, G. (2011). The impact of dependents in the family on the work-life conflict of employed women in the IT sector in India. South Asian Journal of Management Sciences, 5(2), 43-48, ISSN: 2074-2967.
Kasilingam, R., &Ramasundaram, G. (2010). A study on the effectiveness of Technical Indicators in Predicting movements of share prices with reference to the automotive sector. Wealth - International Journal of Money, Banking and Finance, 5(1), 39-60, ISSN: 0973-9947.
Aiswarya, B., & Rao, S. S. (2010). Implications of select antecedents of work-life conflict of women employees in the information technology sector. Kindler, 10(2), 31, ISSN: 0973-0486.
Kasilingam, R., &Ramasundaram, G. (2010). Predicting share value of private sector banks using equity valuation models. Ushus - Journal of Business Management, 9(1), 73, ISSN: 0975-3311.
Ramasundaram, G., Araysri, R., & Sakthivel murugan, M. (2010). Customers of retail banking industry in India: A demographic segmentation. BVIMR - Management Edge, 3(1), 20.
Ramasundaram, G. (2010). Lifestyle core segmenting criteria - Retail banking industry in India. Abhigyan, 28(1), 19-27, ISSN: 0970-2385.
Ramasundaram, G., Araysri, R., & Sakthivel murugan, M. (2009). Lifestyle: A core segmenting criteria - Retail Banking Industry in India. *Samadhan - The Solution, 13, 57-64, ISSN: 0974-3316.
Ramasundaram, G., Araysri, R., & Sakthivel murugan, M. (2009). Lifestyle: A core segmenting criteria - Retail Banking Industry in India. Skyline Business Journal, 5(2), 52, ISSN: 1998-3425.
Ramasundaram, G., Araysri, R., & Sakthivel murugan, M. (2009). Customers of retail banking industry in India: A demographic segmentation. OORJA - Journal of Management and IT, 7(2), 9, ISSN: 0974-7869.
Ramasundaram, G. (2009). Performance appraisal of banks using the CAMEL approach. IMI Disha, 2(2), 104, ISSN: 0974-293X.
Ramasundaram, G., Araysri, R., & Sakthivel murugan, M. (2009). Lifestyle: A core segmenting criteria - Retail Banking Industry in India. PCTE - Journal of Business Management, 6(2), 50-57, ISSN: 0973-4066.
Ramasundaram, G., Araysri, R., & Sakthivel murugan, M. (2009). Retail banking in India: Factors underlining consumer behavior. IASMS - Journal of Business Spectrum, 11(2), 29, ISSN: 0974-8016.
Ramasundaram, G., Araysri, R., & Sakthivel murugan, M. (2008). A study on the demographic segmentation of customers of retail banking industry in India. *Marketology, 25, ISSN: 0973-7901.

Workshop and seminar participated:

Two-day workshop on case development held from February 24-25,2006 in PSG institute of management.
National seminar on ethics and human values on 6 October 2007 in Dhanraj Baid Jain college.
Beacon business ethics conference on 31^stJanuary 2009 in Loyola Institute of Business Administration.
Seminar on Tribute to Prof. Paul A. Samuelson on 1 March 2010 in B.S. Abdur Rahman University.
Workshop on time series modelling and applications held in Madras School of Economics from March 25 to March 27, 2011.
A national workshop on Data mining and its applications on October 2, 2011, in National Institute of Technology, Trichy.
Financial Modelling and Analytics from 5-9 November 2013 in IIT Madras.

Paper presented in conferences:

Display of anger at workplace: comparative study between men and women leadership. 12^th AIMS international conference, IIM Kozhikode, December 28-31, 2022.
Charisma: Who determines, international conference on Business analytics, PG & Research department of commerce, Loyola college, April 21-22, 2022.
Impact of covid 19 on stock market: a comparative analysis, international conference on business analytics and interlligence, Indian Institute of Science, December 20-21, 2021.
Does leadership style influence employee sustainability, AIMS International conference, IIM Kozhikode, 2-4 January 2020
The Green revolution practices in Human resources management – adoption of policies and practices, 4^th International conference on Business and Economics, Faculty of Business Studies, University of Dhaka 2020
A comprehensive review on circular economy, International conference on Circular economy: Responsible manager for sustainability and circularity, IIM Jammu, 2020
Which is more challenging? Selecting or holding the faculty. 6^th International virtual conference on Managing Business in covid-19 era. School of Business, Skyline University
Prediction of psychological distress using ANN, 2^nd International conference on redefining human resource and marketing management perspectives, School of commerce, Jain University
Return and volatility transmission between large and small cap stocks: evidence from Indian stock market,5-7 December 2019, IIM Bangalore.
Organizational Branding and Employee Commitment – A critical Analysis, International conference on Science and Management, 23 &24 March, 2017, Jeppiaar Eng. Collège.
Employee reaction towards performance appraisal practice and commitment as an organizational outcome. National conference on Rethinking People management, Xavier School of Human Resource Management, Xavier University, Bhubaneshwar, Feb, 3-4, 2017.
The impact of Career development practices on the Organizational commitment of employees, Conference on National Academy of Psychology, IIT Madras, 29-31, Dec,2016.
Women and choices – Barriers encountered, Intelligence, innovation and Inclusion (3i) –Best practices for Global Excellence. Department of Management Studies - PondicherryUniversity, March,11-12,2016
The influence of HR practices on employee sustainability. International conference on sustainability, IIM–Shillong, March17-19,2016.
Ananalysison impactoffamily lifecycle stagesonsource of influenceamongretailbank customers. National level conference on emerging trends in managerial excellence held on 17-18 October,2012 in Satyabhama University.
Attitude towards credit: an empirical study among different demographic segments. International conference on emerging trends and practices in management held on 20 August 2011 in DB Jain college.

Acted as resource person:

Time series analysis for social sciences, Department of Commerce, Alagappa University, Karaikudi, 9 November 2022
Constructing simultaneous equation model, Research Methodology, School of commerce, Bharathiyar University with ICSSR, 13 September 2022.
Simultaneous equation modelling and Vector Auto Regression Model for ICSSR sponsored programme organised by Department of Commerce, Bharathiyar University on 24 February 2021.
Fixed income securities for Refresher course for faculty organised by Department of Commerce, BangaloreUniversityon13.01.2021
Panel data analysis using eviews AICTE sponsored FDP organised by GRG institute of management on 8January2021.
Expert talk on GMM model for Research scholars organised by Department of Management Studies, Pondicherry University on 04.01.2021.
Application of econometric models in Management research using R organised in PSGIM on 13-14 December2019.
Finance for non-finance executives in June 2019 MDP organised in PSGIM.
Resource person for three-day Management Development Program organised in Pondicherry University during 15 to 17 September 2017.
Resource person on 21.06.2017 for a 5-day National workshop on Econometric Tools for Business Research organized by Dept. of Management Studies, Pondicherry University, Pondicherry.
Resource person for one-day faculty development programme on ‘Statistical Tools for Research’ scheduled on 11.05.2017 organized by Department of Management studies, SRM Eeswari Engineering College, Chennai.
Resource person on 22.03.2017for 10-day National workshop on Statistical Analysis for Business Research organized by Dept. of Management Studies, Pondicherry University.
Resource person for one-day faculty development programme on ‘Statistical Tools for Research‘ scheduled on 12.02.2016 organized by Department of Management studies, SRM Valliammai Engineering College, Chennai.
Resource person for three-day workshop on Econometrics on January 9, 2016, organised by School of Management Studies, Pondicherry University.
Resource person for three-day workshop on advanced data analysis using AMOS on November 28, 2015 organised by School of Management Studies, Pondicherry University.
Resource person for three-day workshop on Econometrics during june26-28, 2015 organised by School of Management Studies, Pondicherry University.
Resource person for three-day workshop on advanced data analysis using AMOS during May 8-10, 2015 organised by School of Management Studies, Pondicherry University.
Resource person for ICSSR sponsored two weeks capacity building programme for facultyof social science on 26.04.2015 organised by Department of Management Studies, Periyar University, Salem.
Resource person for three-day workshop on data analysis using SPSS during 25-27 April 2015 organised by School of Management Studies, Pondicherry University.
Resource person for faculty development programme on contemporary research techniques in business management on 30.01.2015 and 31.01.2015 organised by Excell Business School, Kumarapalayam, Tamil Nādu.
Organised and acted as resource person for one workshop conducted in St.Joseph’s College of Engineering, Chennai on 04.09.2014.
Resource person for ICSSR sponsored 10 day Research Methodology course conducted by Kanchi Mamunivar centre for post graduate studies, Pondicherry from11.07.2014 to 20.07.2014.
Resource person for research methodology: quantitative data analysis organised by Karpaga Vinayaka college of engineering and technology on 5 July 2013.
Resource person for national workshop on data analysis in research organised by Anna university Madurai on October13-14 2012.
Resource person for advanced research techniques – four days national level workshop conducted by school of management, Pondicherry University from19-22 September 2013.
Resource person for ICSSR sponsored six days national level workshop on Research methods organised by Dr MGR University from 20 ^-25^tJanuary 2014.
Resource person for Exploring research methods with practical applications – Two-day faculty development programme organised by School of management studies by Jay Shriram group of institutions on 19-20 April 2013.
Resource person for Research Techniques in management–Three-days national level workshop organised by school of management, Pondicherry University from 3-5 august 2012.