Assistant Professor

HR Analytic, Employee retention, Voluntary turnover, Psychological injuries at work,Positive organizational behavior, Leadership, Organizational Loyalty and Commitment, Perceived Organizational Support, Learning Organizations, Organizational Development and change, through Knowledge Management, Organizational citizenship behavior, Green Marketing and Green HR Practices.

(Add your recent Publications too)

• Deepa Manokaran, International Conference on Reinventing Business Practices Start-ups and Sustainability, organized by SRM, School of Management,Vadapalani, Chennai, Tamil Nadu, India on 2nd & 3rd of November 2023.
• Deepa Manokaran and Devi. M, presented a paper on the Impact of Green Marketing Approaches in Consumer Buying Behavior at the International conference on “Emerging Trends in Business & Management” organized by SSN School of Management, Chennai, Tamil Nadu, India on 24^th & 25^th of February 2023.
• Deepa and Devi. M, presented a paper on the Impact of Business Analytics in today’s research and industries: a deeper examination at the virtual International conference on “Application of Analytics in Managerial Decisions” conducted by Vels University, Chennai on 18^th February 2022.
• Deepa, presented a paper at UGC International Seminar on HRM in Digital Age, ISHRMDA – 2018, held on 24th and 25th of February.
• M and Devi. M, A Formative Approach to Employee Empowerment using LISREL 8.7 - A deeper examination. International Conference on Modern Researches in Management, Economics and Accounting, Istanbul, Turkey, 27th July 2015.
• M and Devi. M, International Conference on Development Goals at the Grassroots: Policy Perspectives and Challenges (ICDGG 2015), Dindigul, Tamil Nadu, June 2015.
• M and Devi. M, Review Paper – Study on Employee Turnover And Employee Retention, International Conference on Science Engineering and Technology, VIT – University, Nov 2015.
• A. Asraar Ahmed, A. Kranthi Kumar and Deepa. M, Awareness and Willingness among higher education students to participate in university sustainability initiatives. International Conference on Corporate Social Responsibility, VIT-University, Dec 2014.
• M, International Conference on Science Engineering and Technology, VIT University, Dec 2013

• Deepa Manokaran (2023), Role of Green Marketing approaches in Consumer Behavior, European Chemical Bulletin, Vol:12(9),pp: 1222-1238.(Scopus)
• Deepa and Devi (2020), A structural equation model using LISREL – 7, for Measuring the Impact of the antecedents of people management practices and organizational loyalty on employee retention: An Indian Perspective – accepted by “International journal of Applied Business and Economic Research (Scopus/ Serial Publication)
• M and Resmi A.T, (2017). A Formative Approach to Employee Retention using Structural quation Modelling, International Journal of Enterprise Network Management, Vol:8(2), pp:97-122 (Scopus)
• N., Sheikh. A and Deepa. M, (2016). Laddering the Benefit-Link-Value of Premium Products: Perception of Indian Consumers on Consumer Packaged Goods, International Journal of Applied Management Science, (IJAMS), Vol: 8(1),pp: 83-91.(Scopus)

(Like Patents and any other accomplishments)

• An investigation on the use of machine learning methods for predicting employee performance, Published in 2023.
• An AI and ML Based System for Automating Organization Employee Management and Work Information.(In Process)
• Design of AI Based Real-Time Class Commitment Emotions Monitoring System (In Process)

• Expertise in Data analysis & Structural Equation Modelling (SEM) - using LISREL and SPSS.
• Research Methodology and Statistics (SPSS, LISREL (CFA), SMART-PLS, R(basic)