Organised an online Guest Lecture on 'System Analysis & Design - Case Tools' on 31st May 2022 from 2 PM to 3 PM

Organised an online Guest Lecture on 'New Service Development and Blue Print' on 2nd April 2022 from 9 AM to 10 AM

Dr. Vimalnath Venkatasubramanian spoke on the following topics:

• New Service Development:

Value enhancement where Value=Benefit/Cost

There is a chance of redesign or repair the product but it is not possible in service.

• Aspects of New Service Development:
  • Innovation & Idea
  • Concept Planning
  • Service Development
  • Business Concept
  • Service Implementation & Delivery

• Essentials of service blue print:
  • Service evidence
  • Line of Interaction
  • Front Stage
  • Customer journey in Theatres, Health Care & Amusement park

• Annexure:

In Service, the important thing is value enhancement. The idea becomes a concept only when it is feasible.

Testimony-1: The topic that you discussed is very helpful in understanding with the real time examples like Swiggy& Zomato. And the customer journey in service sector with the real time examples like Theatres, Hospital and Amusement parks helps us to understand easily. - Yuvasri.Yu (212220410104)

Testimony-2: The session was very useful and very informative to us. The speaker started from the introduction on New Service Development and moved towards the lifecycle innovation on how to implement it and focussed on the service development and service blueprint with real time examples. Overall the session was very interesting and gave a outline on new service development and blue print. - Gokula Krishnan K (212220410032)

Organised an online Guest Lecture on 'Service Quality Gap Model' on 1st April 2022 from 6 PM to 7 PM

Mrs. Susan Jayaseeli Manuel spoke on the following topics:

• Measure of how an organization delivers its services compared to the expectations of its customers.
• The main frame work is to meet the customer satisfaction and also the difference between customer expectation of service quality & Customer Perception.
• Dimension of Service Quality
  • Reliability
  • Responsiveness
  • Assurance
  • Empathy
  • Tangibles
• Service Gap Model:
  • The Knowledge Gap
  • The Policy Gap
  • The Delivery Gap
  • The Communication Gap
  • The Customer Gap

Testimony-1: Thank you for the great session. It was a great pleasure to listen to your wise words and learn so much from this lecture. I am extremely grateful to you to touch on the subject of the gap model in your speech. There is so much more to learn from your knowledge and experience. Once again thank you for organising this lecture which widely opens our insight. - Rakesh J (212220410068)

Testimony-2: This session provided useful and valuable insights to us. The real time examples which you explained are very easy for us to understand about the Service Quality like Restaurants and Bike Service showrooms. The topics that you discussed, helped us to enrich our knowledge and provided beneficial in the examination point of view. -Balaji. E (212220410013)

Organised an online Guest Lecture on 'National income concepts and Business Cycle Phases' on 20th Jan 2022 from 3 PM to 4 PM

Organised an online Guest Lecture on 'Market Structure' on 11th Jan 2022 from 9 AM to 10 AM

Organised an online Guest Lecture on 'Statistics & Its Applications' on 10th Jan 2022 from 2 PM to 3 PM

The Speaker Mrs. N. Sangeetha spoke about the following topics:

• Branch of mathematics dealing with gathering, analyzing, and making inferences from data. Originally associated with government data (e.g., census data).
• Statistical tools not only summarize past data through such indicators as the mean (seemean, median, and mode) and the standard deviation but can predict future events using frequency distribution functions.
• Statistics helps to understand various economic and other problems and to find the right policy to solve such problems.
• Its helps in converting raw data into summarized form so that it becomes easy to understand.
• Its helps in forecasting the future change based on the bast studies.
• It makes decision making process easier by providing relevant information.
• SPSS Statistics is the most widely used statistics software package for human behavior research.
• Statistics Application
  • Health care
  • Government
  • Finance
  • Marketing
  • Economics
  • Politics
  • Data Science
  • Robotics
  • Research
• There are many other uses of statistics in different fields related to daily human activities such as weather forecasting and sports.
• Statistics is the science of data, it involves collecting, classifying, summarizing, organizing, analyzing, and interpreting numerical information.
• Statistics are important for us as a society as it allows us to make well-balanced decisions based on researched facts.

Testimony-1: The session was very informative and it help us to understand how to analyze and interpret the Statistic and its Function. - Amarnatth 212221410006

Testimony-2: This session was very informative; we have learnt many interesting things about the Statistics and give detail explanation about the Application of Statistics in various Fields. - Amith -212221410008

Organised an online Guest Lecture on 'Demonstration on Acquaintance of Consumer Behavior' on 26th December 2021 from 9 AM to 10 AM

Organised an online Short Course on 'E-Accounting (ERP 9.0)' on 20th - 24th December 2021 from 6:30 PM to 7:30 PM

 ERP is designed to impact knowledge regarding concepts of financial accounting. ERP is an accounting package that is used for learning to maintain account. It is very useful for any students to get placements in different offices as well as companies in accounts departments. Tally ERP 9 is a powerful accounting program that integrates with a variety of other corporate systems, including sales, purchasing, inventory, finance, payroll and more. Many businesses now use Tally to save time and perform accurate calculations that assist them in creating seamless commercial transactions. Tally is an accounting software that can be used in banks. But banking is a most secured sensitive advanced version handling crores of transactions and hacking free and fast accurate. So the software used by banks are very secured and customer friendly and frequent changes are made to avert frauds. There are three types of accounts are Real account, Personal account and Nominal account.

ERP is very important in current job opportunity requirements when you choose tally, you can make a good career as an accountant, data entry operator, account assistant, tally operator and much more in the list. so tally has become mandatory for all those people who run their business. This course is helpful for us in the current situation in the educational field. - NANDHINI ARUMUGAM (212220410050)

Organised an online workshop on 'Technical Analysis of Stocks' on 25th-30th Nov 2021 from 6:30 PM to 7:30 PM

The Speaker Dr. A.Shameem spoke about the following topics:

Technical analysis is the study of chart patterns and statistical figures to understand market trends and pick stocks accordingly. The study of these chart patterns and trends in stock prices is called technical analysis of stock. Like Color, shape, line, and texture for artist, these principles can be categorized into four elements: Trends, patterns, indicators, and entry signals. Technical analysis is used by a great number of experts. All this sounds extremely complicated. An investor can easily feel it is beyond his or her understanding. Technical analysis believe that historical price trends tend to repeat over time.so, they sit with historical stock charts, look at price and volume information and then using trends, they try to figure out how the stock’s price may move in the future. Technical analysis of stocks is based on the idea that each stock chart has its own unique trend. Prices move only within this trend. Every move in the stock price will indicate the next move. Basic principles of technical analysis in market prices are determined by the interaction of supply and demand forces supply and demand are influenced by variety of factors, both rational and irrational. These factors include fundamental and psychological factors. Shifts in demand and supply bring about changes in trends. Because of the persistence of trends and patterns, analysis of past market data can be used to predict future price behavior.

Testimony-1: Although the technical analysis is not applicable to today’s stock market because of the advance in algorithmic trading. Before human using technical analysis. Now traders are competing against computers that many signals other than technical analysis, making the latter essential useless. It is worth learning the technical analysis works. However, technical analysis alone is not enough to become a profitable trader. You must have a trading strategy with an edge. This is the lecture about we learned. - Pavitha Selvaraj MBA II YEAR

Organised an online Guest Lecture on 'Sampling Techniques' on 23rd Nov 2021 from 9 AM to 10 AM

The Speaker Dr. Babita Prem spoke about the following topics:

• • Sampling, in simple terms, means selecting a group (a sample) from a population from which we will collect data for our research. 
  • Sampling is an important aspect of a research study as the results of the study majorly depend on the sampling technique used.
  • Sampling Technique:
    • Simple Random Sampling (SRS):
    • Stratified Sampling
    • Cluster Sampling
    • Systematic Sampling
    • Convenience Sampling
  • Bias in sampling there are five important potential sources of bias that should be considered when selecting a sample, irrespective of the method used. Sampling bias may be introduced when:
• Any pre-agreed sampling rules are deviated from
• People in hard-to-reach groups are omitted
• Selected individuals are replaced with others, for example, if they are difficult to contact
• There are low response rates
• An out-of-date list is used as the sample frame (for example, if it excludes people who have recently moved to an area)
  • Non-Probability Sampling Methods
    • Convenience sampling
    • Quota sampling
    • Judgement (or Purposive) Sampling
    • Snowball sampling

Testimony-1: The session was very informative and it help us to understand how to analyze and interpret the data in Sampling using different techniques. - Roshini 212220410072

Testimony-2: This session was very informative; we have learnt many interesting things about the Sampling Technique. - Saraswathi (212220410080)

Organised an online Guest Lecture on 'Discover stock price movement with Fibonacci or Elliot' on 19th Nov 2021 from 1 PM to 2:00 PM

Mr. S Suresh Raja spoke about the following topics:

Learned the basics of technical analysis in the stock market and methods in technical analysis and to take investment decisions.  In the appropriate Elliott wave analysis on a stock or a market there is a significant amount of detail work which needs to be performed. It suggests you maintain both primary analysis as well as an alternative analysis. Fibonacci retracement levels can be used across multiple timeframes and are considered to be most accurate across longer timeframes. Fibonacci level is very useful and investor should keep it in mind where the level is before they make an investment it serves as a great to manage risk.

Testimony 1: This is new to learn and understanding the concepts by this lecture. Some of the lively examples make the lecture lively and also learned new words used about strategical analysis in stock price movement. - Meena .P, MBA II Year

Organised an online Guest Lecture on 'Qualitative and Qualitative research technique in branding' on 19th Nov 2021 from 10:00 AM to 11:00 AM

Organised a Guest Lecture on 'Brand Communication' on 29th Oct 2021 from 10:00 AM to 11:00 AM

Organised an online Guest Lecture on 'Stock Exchanges in India' on 26th Oct 2021 from 3:00 PM to 4:00 PM

Dr. J.Angel Beulah Gracelin spoke about the following topics:

• Stock exchange is a place where securities are listed and are bought and sold
• Stock market is a wider term as compared to stock exchange, it comprises of various stock exchanges (like BSE, NSE, Ahmedabad stock exchange) etc. investors, companies and brokers.
• A stock exchange is an entity authorized by the government through which a listed company’s securities are traded.

There are three stock exchanges in India

BOMBAY STOCK EXCHANGE(BSE)
BOMBAY STOCK EXCHANGE (BSE) was established in 1875, is not only India’s oldest stock exchange but also Asia’s.
It is the largest stock exchange in India and is operating out of Mumbai, Maharashtra.

NATIONAL STOCK EXCHANGE (NSE)
The National stock exchange (NSE) was established in 1992. It is the first stock exchange in India to provide a decentralized electronic trading platform for investors.
As per the latest records, the market cap of NSE was $2.27 trillion. Like BSE even NSE is based out of Mumbai, Maharashtra.

CALCUTTA STOCK EXCHANGE (CSE)
Calcutta stock exchange (CSE) was established in 1908. It is operating out of Kolkata, West Bengal.
The securities and exchange board of India (SEBI)has asked the CSE to exit. However, the matter is currently being heard at the Calcutta high court.

Testimony 1: By this lecture we learned more of the stock exchange in India deeply and broadly. This explains various types, procedures and performances included in various stock exchanges in India. And also the characteristics and methods of the stock exchange. And also, the market conditions and how the stock are performing in the current business world. - By B. VARSHA, MBA II Year

Organised an online session on 'Data Handling and Analysis Using Excel' on 23rd Oct 2021 from 3:00 PM to 4:00 PM

Dr. Babita Prem spoke about the following topics:

• Analyze Data in Excel and the Ideas in Excel is now Analyze Data and handle the various other Processes.
• Simply select a cell in a data range > select the Analyze Data button on the Home tab. Analyze Data in Excel will analyze your data, and return interesting visuals about it in a task pane.

Here are some tips for getting the most out of Analyze Data:

• Analyse Data works best with data that's formatted as an Excel table. To create an Excel table, click anywhere in your data and then press Ctrl+T.
• Make sure you have good headers for the columns. Headers should be a single row of unique, non-blank labels for each column. Avoid double rows of headers, merged cells, etc.
• If you have complicated, or nested data, you can use Power Query to convert tables with cross-tabs, or multiple rows of headers.

List of Variable available to Analyze Data:

• Rank
• Trend
• Outlier
• Majority

If you don't get any results, please send us feedback by going to File > Feedback.

Testimony-1: The session was very informative and it help us to understand how to analyze and interpret the data in excel using different functions. - Jayasree B 212220410038

Testimony-2: This session was very informative and we learnt methods of data handling and the Process how to analyze the data. - Karthekeyan 212220410041