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FOR
ADMISSION
 8939902737

Dr. Sangeetha Padmanabhan, B.Sc., M.Sc., MBA., Ph.D

Dr. P. Rajkumar, M.B.A, Ph.D

Assistant Professor

Specialization:

Marketing Management – Green Marketing / Digital Marketing

Orcid Id: NA

Scopus Id:NA

Google Scholar Id:NA

Area of Interest:

Digital Marketing, Artificial Intelligence & Machine Learning, AR and VR in Digital Marketing, AI and advertising, FMCG industries, Nutraceuticals, Packaging, International Tourism, Healthcare and Hospital Care, AYUSH integrated clinics consulting etc.,

Work Experience:

S. No

Designation

Company/College

Experience

1.      

Saveetha Engineering College

Assistant Professor

Till Date

2.      

Sakthi Herbal Products

AGM - Operations

June 2021 to July 2023

3.      

International Association of Ayushpathi

Global Coordinator

March 2019 to May 2012

4.      

Ximalaya Biotech

Head Operations

July 2017 to March 2019

5.      

Tianjin Tianshi India Pvt Ltd

Assistant Manager

June 2006 to June 2011

6.      

PSG College of Arts & Science

Add On Coursr Counselor

October 2005 to March 2006

7.      

Bakers India Ltd

Food Technologist & Lab Incharge

May 2005 to October 2005

8.      

ClinRx Laboratories

International Clinical Research Coordinator

May 2004 to Feb 2005

Research & Publications:

(Add your recent Publications too)

  • P & Magesh. R, 2013, Innovative Packaging practices through Bioplastics in Flexible Packaging – Efficacy in Food Industry, Sankhya – International Journal of Management and Technology, 4(1), 75-80.
  • P & Magesh. R, 2016, Green Packaging – Reflection on consumer product buying towards the path of Environmental Sustainability’, Asian Journal of Research in Social Sciences and Humanities, 6(7), 1718-1731.
  • Lavanya B, Anitha. L, & Sangeetha.P, 2024, Migration and Invisible Economies of Care - Exploring the Hidden Pains, Proceedings of the 3rd International Conference on Reinventing Business Practices, Start-ups and Sustainability (ICRBSS 2023), 448-470. 

Others:

(Like Patents and any other accomplishments)

Industrial experience in ODM and OEM production of Nutraceuticals, Food supplements and Healthcare products, marketing in FMCG and Health care Industry (Clinics & Hospitals), Clinical research, Integrated AYUSH Clinical services (World Tourism)

Patent Filed – 202441009514 - AN ADVANCED NOVEL TECHNIQUE FOR DIGITAL MARKETING USING AI, BLOCKCHAIN, AND IOT

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8939902737