Assistant Professor
MARKETING AND INFORMATION TECHNOLOGY
Industry
|
S. No |
Designation |
Company/College |
Experience |
Duration |
|
1 |
Sales Executive |
CATVISION PRODUCTS |
2 years |
1989-91 |
|
2 |
Sales and Distribution Manager |
R.S. ENTERPRISES |
5 years |
1992-97 |
|
3 |
Sales and Distribution Consultant |
ASAP SOLUTIONS |
2 years |
1997-99 |
|
4 |
Support Sales and Distribution Consultant |
KAASHYAP RADIANT SYSTEMS |
4 years |
1999-2003 |
|
5 |
Order Management Specialist |
HEWLETT PACKARD |
4 years |
2003-07 |
|
6 |
Senior Systems Analyst |
ACCENTURE SOFTWARE SERVICES |
3 years |
2007-10 |
|
Teaching |
||||
|
S. No |
Designation |
College/University |
Experience |
Duration |
|
1 |
Asst Professor |
Institute for Technology and Management |
1 year 7months |
2010-11 |
|
2 |
Associate Professor |
Aarupadai Veedu Institute of Technology |
2 years 1month |
2011-13 |
|
3 |
Associate Professor |
Veltech Institute of Management |
2 years 2 months |
2013-15 |
|
4 |
Adjunct Professor |
Rajalakshmi School of Business |
1 year |
2016-17 |
|
5 |
Associate Professor |
Bharath University, BIHER |
2 years 2 months |
2017-19 |
|
6 |
Associate Professor |
Vels University, VISTAS |
4 years 1month |
2019-23 |
|
7 |
Assistant Professor |
Saveetha Engineering College(Autonomous) |
5 months |
2023-till date |
1.‘New Curriculum Design Model for Bioinformatics Postgraduate program using Systems Biology Approach’ published in the International Journal of Computer Science & System Biology JCSB/Vol.2, Issue 6 November 2009 ISSN: 0974-7230 in 2009.
2. ‘Evolving A New Model (SDLC Model-2010) for Software Development Life Cycle (SDLC)’ published in the International Journal of Computer Science and Network Security, IJCSNS, VOL.10 No.1, January 2010 ISSN 1738-7906 in 2010.
3. ‘ A Study on Relevance of Student’s Attitude in implementing an Interdisciplinary Approach in a Post Graduate Program’ Published in Procedia Computer Science Journal Sciverse Science Direct, Volume 18, 2013, Pages 218–229,2013.13th International Conference on Computational Science June 5-7,2013 held on the topic “Computation at the Frontiers of Science” ISSN 1877-0509.
4. ‘A Study on the Application of service Marketing aspects in Automobile Sales industry with respect to TVS, Madurai, Tamilnadu, India’ published in the International Conference on Economics, Business, Finance, Human Resource and Technology (IEBFHT) 2013’ conducted by Sairam Engineering College and All India Council for Technical Education (AICTE) on 20th and 21st December 2013 published in the International Journal on Advanced Research, Pages 23-26 (ISSN 2347-8446).
5. ‘CSR , Companies Act and CSR Initiatives of Companies In India’ published in the Indo Global Journal of Applied Management Science (IGJAMS)Vol-2, Issue-3 Pages 182-186,April 2014.(ISSN NO 2320-7892).
6.’ Green Marketing in India, Challenges and Issues’ published in the Indo Global Journal of Applied Management Science (IGJAMS) Vol-3, Issue-4, Pages 204-208, April 2015. (ISSN No 2320-7892).
7. ‘Consumer Behaviour Theories and Models’ published in the Indo Global Journal of Applied Management Science (IGJAMS) Vol-4 Issue-1 Pages116-123, March 2016.(ISSN No 2320-7892).
8. Consumer Dissonance and its Influence on Consumer Service Quality in Quick Service Restaurants in Chennai City published in the International Journal of Economics and Management Studies (IJEMS) ISSN: 2393 – 9125, Volume 5 Issue 5, Pages 19-24 in May 2018.
9. “A Study on Problems Faced by Freight Forwarders with Reference to Yashi Marine Logistics” published in the International Journal of Science and Research (IJSR) ISSN: 2319-7064, Volume 7 Issue 10, October 2018, Pages 1317-1326 in October 2018.
10. Consumer Dissonance and its Influence on Consumer Loyalty in Quick Service Restaurants in Chennai City published in the International Journal on Recent Technology and Engineering (IJRTE) ISSN: 2277-3878 Volume 8 Issue 3S2 Pages 941-946 in October 2019.
11. ‘Au Courant Household Investments Planning and Execution Modeling’ published in the WAFFEN-UND KOSTUMKUNDE JOURNAL, ISSN NO: 0042-9945, Volume 11 issue 4 Pages 267-272 in April 2020.
12. ‘Analytical Study on Max Pain Theory and PCR is the novel Strategy In Options Trading’ published in the Journal of Technology, ISSN No:1012-3407-Volume: 35, Issue: 03 Pages 135-142 in 2020
13. ‘Modelling of dividend payout, retention, yield, capital gains and irrelevance and its impact on value of the firm’ published in the Journal of Contemporary Issues in Business and Government, P-ISSN: 2204-1990; E-ISSN: 1323-6903,Volume 27, Issue:02, Pages 5166-5178 in 2021.
14. Consumer Dissonance and its Influence on Consumer Loyalty in Quick Service Restaurants in Chennai City-International Journal of Recent Technology and Engineering, Volume 8, Year 2020, Pages 941-946.
15. ‘Strategies Complimenting to Protect USDINR Currency Futures with Goal of Maximum Return And Minimum Loss’ published in the Academy of Accounting and Financial Studies Journal ,Volume 25 Issue 5, pages 1-9 in 2021.
Title of the Book Entrepreneurship Development
Published by Charulatha Publishers
ISBN No 13:978-93-5577-057-8
- Received The Best Teacher award for 2010-2011 at Instituter for Technology and Management (ITM), Siruseri, Chennai 603103.
- Received The Faculty Excellence Award 2021 at Vels Institute Science, Technology and Advanced Studies(,VISTAS), Pallavaram , Chennai 600117
- Student Member of Computer Society of India from 1983-1990.
- Student Member of Coimbatore Management Association from 1986-88.
- Individual Member of Madras Management Association from 2010-till date
(Like Patents and any other accomplishments)
